8, Marshal Baghramyan Ave., 2nd lane
Trends and Yerevan’s positioning
The fundamentals of the MICE industry, the role of government in a sustainable ecosystem, and an objective assessment of Yerevan as a regional MICE destination.
Understanding the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry sector and the reasons why business events play such an important role for economic activity, knowledge exchange, and destination development.
On February 18 WTC Yerevan hosted Sebastian Witt and Dr. Gerd Weber from JWC, a globally leading management consultancy specializing in the exhibition, trade fair, and conference industry.
They delivered a fireside talk covering the fundamentals of the MICE industry, the role of government in shaping a sustainable ecosystem, and an objective assessment of Yerevan’s positioning as a regional MICE destination.
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Sebastian Witt & Dr. Gerd Weber
JWC is a globally leading management consultancy specializing in the exhibition, trade fair and conference industry.
